Challenge

To create, launch, establish and support a new brand in the highly competitive Canberra building and construction industry.

Response

  • We created the Banyan brand and articulated the Managing Director’s vision for its philosophy, vision and key messaging.
  • We developed a comprehensive suite of brand collateral including stationary, indoor and outdoor signage, clothing and marketing materials.
  • We built and maintain a website.
  • We launched the brand to the building and construction industry.
  • We created, maintain and promote a social media presence.
  • We provide ongoing strategic communication counsel and implement ongoing marketing and publicity campaigns.

Banyan Constructions is now a well established and rapidly growing Canberra company, employing over 20 staff and hundreds of sub contractors. The firm has expanded into property development and has well over 100 million dollars worth of investments in progress.