Challenge

To establish a new specialist services brand in a highly competitive medical marketplace. The new brand required marketing collateral, a website, a launch event, public relations and marketing strategy to establish profile, build a patient base and encourage advocates.

Response

• We developed and produced a comprehensive suite of brand collateral including stationary and marketing materials.
• We built and maintain the company’s website.
• We launched the brand to the medical community in Canberra.
• We achieved target media coverage for the Canberra launch.
• We created, maintain and promote a social media presence for the brand.
• We design and negotiate brand advertising.