Challenge

To create awareness about and increase visitation to one of Australia’s original and oldest health retreats. Established in 1960 and highly respected for providing an excellent product, it was considerably challenged by the increasingly competitive health and wellbeing market.

Response

  • We refreshed the marketing materials.
  • We built and operated a new bookings website.
  • We designed and produced new advertisements and promotional materials.
  • We designed, placed and leveraged print and digital advertisements.
  • We developed and launched promotions and competitions to increase earned media coverage and stakeholder engagement.
  • We created partnerships with significant women’s magazines including Womens’ Health, Prevention and Wellbeing.
  • We created and launched a social media presence for the brand and managed ongoing content calendars and boosting strategies.
  • We continued to market the retreat until it closed in 2015.