Challenge

To deliver media training and presentation skills to the national finalists in the Pharmacy of the Year awards program.

Response

  • We prepared and produced a customised, pharmacy focused training booklet for each participant.
  • We delivered a full day training workshop to ten finalists.
  • The training included individual support of key message crafting and delivery.
  • All trainees received face-to-camera experience and feedback on their performance.
  • All trainees also received a copy of their interviews and tips for their future media endeavours.