Anytime Fitness – Sydney Metro Co-op

COVID-19 has challenged New South Wales in 2020/21, it forced all health clubs including Anytime Fitness to close its doors, but the time came to re-open, re-engage and re-invigorate residents to refocus on their health and fitness goals.

OPF was appointed the Anytime Fitness Sydney Metro Co-Op to deliver a digital advertising campaign in the Greater Sydney region for 139 Anytime Fitness clubs to generate gym enquiries and promote membership following the extended COVID lockdowns.

• Campaign duration: October 2021 – February 2022 (excluding December 21)
• Reach: 3,212,067
• Impressions: 10,817,493
• Click (all): 152,549
• Frequency: 9.43
• CPC (all): $0.61

This advertising campaign delivered the following website traffic:

• 12,067 qualified gym enquires to sign-up
• 55,537 website sessions
• 62,340 page-views
• 46,000 user visits