Anytime Fitness – Sydney Metro Co-op

COVID-19 has challenged New South Wales in 2020/21, it forced all health clubs including Anytime Fitness to close its doors, but the time came to re-open, re-engage and re-invigorate residents to refocus on their health and fitness goals.

OPF was appointed the Anytime Fitness Sydney Metro Co-Op to deliver a digital advertising campaign in the Greater Sydney region for 139 Anytime Fitness clubs to generate gym enquiries and promote membership following the extended COVID lockdowns.

  • Campaign duration: October 2021 – February 2022 (excluding December 21)
  • Reach: 3,212,067
  • Impressions: 10,817,493
  • Click (all): 152,549
  • Frequency: 9.43
  • CPC (all): $0.61

This advertising campaign delivered the following website traffic:

  • 12,067 qualified gym enquires to sign-up
  • 55,537 website sessions
  • 62,340 page-views
  • 46,000 user visits