The Festival of Landscape Architect was used to build understanding about the profession of landscape architecture and to educate the public, private and government sectors on their role in society. OPF was required to raise the profile of the profession’s premier national event, the Festival of Landscape Architecture, through a widespread media relations program.
OPF engaged with long-lead and online publications to publish the event in ‘What’s On’ calendars and event sections. We invited media, bloggers and influencers across arts and entertainment, national affairs, environment and health spaces to attend and cover the opening night and key events throughout the Festival program. This resulted in representatives from Fairfax, Green Magazine, Domain, The Weekly Review, Affix Magazine and Curve Magazine attending.
We selected the most newsworthy aspects of the Festival (research papers, key speakers and presentations, activations etc.) and targeted relevant metropolitan, national and industry media, offering interviews with suitable talent and AILA representatives.
We achieved widespread national and state media coverage of the festival including features on ABC Radio National, The Age, The Sydney Morning Herald, The Canberra Times and WAToday.
We secured in-depth feature interviews with Festival speakers in national media including Fairfax’s Spectrum Magazine and the Australian Financial Review’s Life and Leisure magazine.
We generated substantial coverage in industry media including ArchitectureAU, Architects Corner, ArchitectureNOW, Garden Drum, Architecture and Design, Outdoor Design Source, Landscape Architecture AU and Landscape Architecture NZ.