Carers ACT – Branch Out Disability Services

OPF developed the brand marketing strategy, designed, tested and created all the collateral, and managed the brand launch.

As a test site for the NDIS, Carers ACT had to be ready to meet the needs of its stakeholders in the new environment. Due to the changing circumstances the NDIS would impose on carers and care recipients, Carers ACT required the design, development and launch of a new consumer-facing brand that would specifically attract users and facilitate the delivery of care under the NDIS environment. A very short timeframe was available for the development of brand materials and staging a launch event.

OPF produced a website (e-commerce and booking enabled), digital devises, print and outdoor advertising, banners, brochures, newsletters, merchandise, uniforms, carry-bags, photography and videos.

Based on research and following focus groups with clients to consider their complex user needs, we designed a new brand for the provision of a range of carer services to teenagers and young adults called (Branch Out Disability Services).

The research was used to inform the brand identity, communication strategy, messaging, marketing collateral, website and social media platforms.

We built and launched a website and digital presence for the brand (meeting all accessibility standards), creating all manner of print and digital materials to support its rollout. This included working directly with CALD, disabled and other users from diverse backgrounds to focus group and test digital outputs.

  • Marketing included wrapping one of the first ACTION buses – which was then included at the launch event. 
  • OPF also created a video to market the service.

We continued to support the roll-out and implementation of the new brand over a 12 month period. Negotiating, placing and leveraging advertising, creating PR opportunities around program happenings, launching new facilities and programs, managing content, including newsletters, the website and the social media channel.