OPF Consulting

Wipes Australia

2019 Results

Wipes Australia sells antibacterial products including wipes, sprays and dispensers. OPF has been working with Wipes Australia for many years and deliver all of their digital advertising. Since 2019, OPF has generated the following advertising results:
Meta

  • Campaigns set: 212
  • Reach: 2,979,045
  • Impressions: 16,822,888
  • Click (all): 202,443
  • Frequency: 84
  • CPC (all): between $0.25 – $0.98

 

2020 Results

During the 2020 COVID-19 pandemic, OPF executed a number of campaigns for Wipes Australia to sell antibacterial wipes to Australians to help keep them safe and minimise the spread of the virus. This campaign was activated across Meta and Google and delivered the following results.
Meta

  • Reach: 2,162,687
  • Impressions: 10,152,668
  • Click (all): 147,149
  • Frequency: 69
  • CPC (all): between $0.05 – $1.50

 

Google

  • Clicks: 132,000
  • Impressions:8 million
  • CPC: $0.81

 

Client

Wipes Australia
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