Project Description

The Challenge:

To create, launch, establish and support a new brand in the highly competitive Canberra building and construction industry.

Key Executions:

  • Ideate the Banyan brand including its philosophy, brand story, vision and messaging.
  • Develop a comprehensive suite of brand collateral including stationary, indoor and outdoor signage, clothing and marketing materials.
  • Build and maintain a website banyan.com.au.
  • Launch the brand to industry and stakeholders.
  • Maintain and promote a social media presence.
  • Provide corporate counsel and issue management support.
  • Develop and implement ongoing marketing and publicity campaigns.

 

The Result:

In just three years Banyan Constructions is a well established and rapidly growing construction company, employing over 20 staff and hundreds of sub contractors. The firm has expanded into property development and has well over 100 million dollars worth of investments in progress.