Appointed in 2016, OPF has transformed Hands Across Canberra into one of Canberra’s leading charitable organisations designed to assist Canberra’s most vulnerable people.
Hands Across Canberra is a diverse business model and needed a strong brand to showcase just what they do for the region. After three previous rebranding efforts – Hands Across Canberra had outgrown what they currently had and confusion had developed in the market.
As they develop as an organisation, Hands Across Canberra needed a brand that reflected their history, could underpin growth and ensure a successful future.
To complement the new brand, key messages were developed to reaffirm the purpose of the organisation and explain how community foundations work to support the long-term sustainability of the diverse charities which benefit from their grant funding and support services.