Project Description

Hands Across Canberra

Appointed in 2016, OPF has transformed Hands Across Canberra into one of Canberra’s leading charitable organisations designed to assist Canberra’s most vulnerable people.

Hands Across Canberra is a diverse business model and needed a strong brand to showcase just what they do for the region. After three previous rebranding efforts – Hands Across Canberra had outgrown what they currently had and confusion had developed in the market.

As they develop as an organisation, Hands Across Canberra needed a brand that reflected their history, could underpin growth and ensure a successful future.

To complement the new brand, key messages were developed to reaffirm the purpose of the organisation and explain how community foundations work to support the long-term sustainability of the diverse charities which benefit from their grant funding and support services.